Yup. We all know that if I’ve started my day thinking I have time to post on a topic entitled “Diwali Barbie”, it’s not going to be good.
Sk sent me this, and I can’t decide whether the actual doll or the blurb alongside it is more disgusting.
I think, being a full believer that it isn’t what you say (or in this case, sell) but how you do it, the text is what put my heart into figurative cardiac arrest.

Let’s take a closer look, shall we?
The most important and magical festival celebrated in India is Diwali. Homes are decorated with marigolds and mango leaves, thousands of oil diyas or lamps are lit as auspicious symbols of good luck, and everyone enjoys sweets to the sound of firecrackers and revelers. Diwali Barbie doll wears a traditional teal sari with golden detailing, a lovely pink shawl wrap, and exotic jewelry. The final detail is a bindi on the forehead - a jewel or a mark worn by Hindu women to indicate that they are married. Doll cannot stand alone.
I know, I know. “But this is to diversify for all the brown children who need a Barbie to look up to!”. Actually, if we wanted little Indian children running around and worshipping a disproportionatly tall woman whose skin is unnaturally white and lives up to the standards of exotic in the West, we would point them all to Aishwarya Rai. At least she does something. Where is the President of the US Indian Barbie? Where the hell is Prime Minister Barbie?
I think the thing that kills me is how white looking she is. Her skin is white and Lord knows she’s letting her buyers feel like they can never live up to true Indian beauty standards.
What’s most ironic to me is the line “Doll cannot stand alone”. Thank you Barbie for reminding us that at the end of the day, no woman should really be able to stand alone. Especially not the exotic ones.
Happy Wednesday.

12 comments
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October 11, 2006 at 3:37 pm
WendyStruction
Hi obw, this really freaks me out. The unnaturally white skin was the first thing I noticed too. AND I started a blog! There’s nothing on it yet, but I’ll link you again when there is.
October 11, 2006 at 4:41 pm
lc
of course her skin would be flourescently white. white is the norm. white is beautiful. i think what they really mean when they call her diwali barbie is culturally appropriating white barbie.
and i definitely had a good laugh when i read, “doll cannot stand alone.” i bet she needs diwali ken to help her stand. GAH.
happy wednesday, love. good luck with all the work.
October 11, 2006 at 4:51 pm
onebrownwoman
hahaha, diwali ken. I love it. and by love it I mean - it’s just a matter of time.
October 12, 2006 at 12:44 am
sea and sky
excellent post!
do you know a fairness cream is the number one FMCG in india? talk about embracing the beauty myth!!
October 14, 2006 at 1:08 am
tekanji
I find the juxtaposition of the explanation that the bindi means a woman is married with “Doll cannot stand alone” to be hilarious — in the “I can’t believe they did that” kind of way.
Then again, as you so aptly pointed out in your post, the entirety of this barbie encompasses an “I can’t believe they did that” moment.
October 25, 2006 at 10:29 am
Lonny
Hi, all — great discussion. I’m a journalist for public radio (see http://www.photowords.com) and I’m doing a story on this very Diwali Barbie for the BBC/PRI show “The World,” which airs nationally in the U.S.
Onebrownwoman, or others on this blog — can you go on air with some of your comments? Please contact me at lonny@photowords.com. I’d love to set up a phone interview about this. I’m on deadline for the end of this week, so the sooner the better.
Thanks!
Lonny
October 26, 2006 at 10:13 pm
Piya Chatterjee
Hi! Wanted to chime in and say I loved the post. Lonny, thanks for the link and the contact. I do hope that you can do this interview with Lonny. Have you heard for the film, Barbie Nation? I show it in my WMST classes and it is terrific–takes on a whole bunch of stuff around sexuality and femininity though (not surprisingly) a bit “implicit” about issues of race AND nation. I think we need to have a new film: Barbie Exotica.
The skin IS unnaturally white but eerily enough she reminds me of some of the Indian models I see these days who are getting whiter and whiter. It will be interesting to see how well Diwali Barbie sells–because she will fit very well into desi racist logics of beauty. Ofcourse, her features never change either.
I do love the juxtaposition you make between the BINDI (oh made so famous by Madonna!!!!) and the standing alone business.
And THAT OUTFIT. WHAT IS THAT? Some fantasy of a sari gone into Belly Dancing Land.
Anyhoooo, hope that Lonny gets you for the radio…Piya
November 5, 2006 at 8:39 pm
sarah
http://news.newamericamedia.org/news/view_article.html?article_id=f387fb00968a6c23a55ae93179222976
You are AWESOME.
November 17, 2006 at 8:19 pm
Official Shrub.com Blog » Blog Archive » Oriental Barbie
[...] Okay, so a while ago onebrownwoman has this awesome post critiquing the Diwali Barbie. This week, she posts a link to Oriental Barbie but doesn’t have time to comment on it. [...]
November 22, 2006 at 1:38 pm
dolly folly « !
[...] I’ve been following along with interest my dear onebrownwoman’s posts on Diwali Barbie, Oriental Barbie, and Disidentification Barbie. I don’t have a lot to add on the fem theory side, but a little on the reality aspect. [...]
December 18, 2006 at 4:05 am
Nirali Magazine: The Blog | Women Weigh In On Diwali Barbie
[...] Did Mattel get the Diwali Barbie right? Earlier this month, PRI’s The World interviewed Sepia Mutiny’s Anna John, fellow sagehen (chirp!) and blogger One Brown Woman, novelist/poet Chitra Divakaruni and Professor Inderpal Grewal about one of Mattel’s newest additions to its Barbie line. [...]
December 28, 2006 at 1:47 pm
Aradhana
Just stumbled across your blog - wow, this post was great!